Civil Society Organizations (CSOs) in Kosovo are increasingly able to engage citizens to participate in promoting social change, to monitor the work of institutions at local and central level to demand more accountability and transparency. However, a large number of organizations do not have clear communications strategies and lack the necessary experience to develop their own communications plans. Consequently, their engagement falls short of achieving maximum effects and resources are not used effectively. The use of communications tools, such as press releases, conferences and dissemination of materials through social media, is conducted without a communications plan to engage the target audience. A communications plan addresses aspects such as: designing a communications strategy guided by clear organizational goals, relevant data and clear evidence; public positioning of an organization; developing different messages to reach specific audiences; establishing contacts with the media and engaging in advocacy; building alliances; and formulating communications strategies.
